Westlake Village, CA , April 20, 2021 – Cforia Software, a leading global enterprise provider of order-to-cash (OTC) software, is excited to announce that it has appointed Karl Florida as Chief Executive Officer to lead the company into its next stage of growth.
Florida brings more than 20 years of experience driving the growth of B2B technology businesses. He recently served as CEO of staffing software firm Avionté, where he led the company to three consecutive years on the Inc 5000 Fastest Growing Companies list. Prior to Avionté, Florida ran several legal software, information, and marketing services businesses at global professional information provider Thomson Reuters. He also co-founded Return Path, an email deliverability and optimization company, where he oversaw product, technology, and operations during its early growth period.
“I’m truly honored to join the team,” said Florida. “There is a tremendous opportunity to build on the strong foundation that co-founders Chris Caparon and Dave McIntyre have established. With a market-leading product and best-in-class customer support, Cforia is uniquely positioned to capitalize on the growing digital transformation in order-to-cash. I look forward to working with the great team at Cforia as we enter a new chapter and deliver even greater business value to our global enterprise customers.”
Florida will be succeeding founder Chris Caparon. Caparon will remain at Cforia and transition to the role of Chief Strategy Officer. “Karl is the right leader to scale our company to the next level. I’m thrilled to work closely with him in my new role,” shared Caparon. “His experience within the software space combined with his proven leadership skills will enable growth without compromising Cforia’s commitment to delivering value and optimizing customer success.”
Florida is the first executive hire since Cforia received equity funding from Gemspring Capital in 2020. “Optimizing cash flow will continue to be a critical priority for enterprises in a post-COVID world. Demand for solutions to better manage the order-to-cash process will reach unprecedented levels, which Cforia is well positioned to address. We are excited about the deep skill set and experience base Karl brings to the company in this moment,” said Aron Grossman, Board Chairman at Cforia and Managing Director at Gemspring Capital. “He is a strategic leader with a strong track record of growing and building sustainable companies for long-term success. He cares deeply about building and delivering great products that enable enterprises to improve their growth and profitability.”
About Cforia Software, LLC
Cforia Software, LLC is a global enterprise solutions provider, delivering industry leading working capital and accounts receivable (A/R) automation software. Cforia’s expertly designed, automated order-to-cash platform makes B2B interactions simple, delivering everything clients need to create seamless customer experiences and drive better business results. With intelligent order-to-cash software solutions, Cforia empowers its clients to make every day an A/R success story. For more information, visit www.cforia.com.
About Gemspring Capital
Gemspring Capital, a Westport, Connecticut-based private equity firm with $1.1 billion of capital under management, provides flexible capital solutions to lower middle market companies. Gemspring partners with talented management teams and takes a partnership approach to helping drive revenue growth and value creation. Target companies have up to $500 million in revenue and are in the aerospace & defense, business services, consumer services, financial and insurance services, healthcare services, industrial services, software and tech-enabled services, or specialty manufacturing sectors. For more information, visit www.gemspring.com.